Job Responsibilities:

• Develop, implement and optimise a customer-centric, digital focused marketing strategy
• Lead demand generation initiation with compelling stories and content concepts
• Lead visual content creation strategies with external vendors, influencers and properties
• Develop a content contribution community
• Collaborate with cross-functional teams to initiate and execute strategic marketing campaigns
• Develop and manage marketing budgets
• Conduct market research and track key market trends to address the needs of our guests
• Use market insights to deliver data-driven marketing strategies
• Participate in the development of branding initiatives, including collaborations and partnerships
• Provide training and offer best practices, engaging a learning and knowledge sharing culture

Qualifications:

• 4-6 years of marketing and/or communications experience, including strategic planning and content development, ideally in digital
• Demonstrated ability to develop and execute data-driven content strategy
• Advance knowledge of web and social media analytics
• Advance knowledge of social media, traditional marketing, internal and external communications and corporate identity management
• Analytical and creative thinking
• Languages: Native English, fluent Thai. Other languages will be advantageous
• Experience in hospitality is ideal, but not required