Hospitality Group, introduced the new lifestyle programme Shama Social Club to the media

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Inspiring Neighbourhood Spirit. Recently, Mr. Yuthachai Charanachitta, Group CEO of Italthai Group, and CEO of ONYX Hospitality Group, introduced the new lifestyle programme Shama Social Club to the media at Shama Yen-Akat Bangkok. Designed to enhance the Shama guest experience, Shama Social Club will connect its guest to each of the brand’s distinct neighbourhood through activities, community-based events and ‘in-the-know’ experiences across the neighbourhoods. Whether staying for just a few days or making Bangkok their new home, guests will be fast-tracked to the neighbourhood and encouraged to ‘get-out-there’ with the Freedom To Explore.

Shama serviced apartments caters to both short- and extended-stays. The Shama portfolio in Thailand currently comprises of Shama Yen-Akat Bangkok, Shama Lakeview Bangkok, Shama Sukhumvit Bangkok, Shama Sukhumvit 39 Bangkok, Shama Petchburi 47 Bangkok and Shama Ekamai Bangkok.

ONYX also continues its Shama expansion strategy, reinvigorating properties which fit the Shama brand personality, deriving spirit from being part of the neighbourhood where each location is seated.

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