Italthai Group

About Us

About Us

Each business within the Italthai Group is unique, showcasing a wide range of diversity.

This advantage has been propelling Italthai Group’s businesses forward with unwavering success for the past 70 years. Regardless of the circumstances, there will always be at least one thriving business.

At Italthai Group, our unwavering commitment is to foster the growth of our organization and employees in tandem with our business expansion. This approach enables us to generate a diverse array of ideas and viewpoints, which in turn allows us to develop products, services, and experiences that are attuned to the ever-evolving world we live in. Our ultimate goal is to uncover new opportunities that bring prosperity to all those involved, empowering them to thrive and prosper alongside us.

ITALTHAI GROUP EXECUTIVES

Nijaporn Charanachitta - Chairwoman

Nijaporn Charanachitta Chairwoman

Yuthachai Charanachitta Group Chief Executive Officer & Board Director

Valaithip Piriyawarasakul

Valaithip Piriyawarasakul Senior Vice President - Group Operations & Board Director

Chitraphan Charanachitta

Chitraphan Charanachitta Board Director

Nipawan Srisinsuphaya - Managing Director

Nipawan Srisinsuphaya Managing Director

Vision

Growing mutual prosperity through innovative excellence. 

Mission

We grow our people to become our driving force. 

We groom and empower them to explore new opportunities in the delivery of impactful products, services and experiences to our partners, customers and the community in a sustainable manner.

Core Values

Core Values

At Italthai Group, one of our core missions is the development of human resources with multiple skills and a progressive perspective that goes hand-in-hand with building a robust corporate culture. 

Everyone at Italthai Group dares to deviate from conventional methods in working toward learning new things and enjoying new challenges. These strong core values will allow the Italthai brand to achieve the company’s goals resolutely and magnificently.

Establishing a solid and resilient corporate culture is of utmost importance to the Italthai Group. Our core values serve as the foundation for this culture, guiding our actions and decisions in every aspect of our business.

Listen. Speak. Share.

Collaborative working enables us to go further and faster. The key is to communicate proactively.

Learn and grow.

Learn from everything around you both successes and mistakes. Grow from on-the-job and beyond-the-job experiences.

Create an impact.

Be empowered to think and act differently to impact change.

Do what is right.

Choose what is best for the company and the people we work with.

Bring fun to work.

Put our heart into everything we do. Create a good working environment we can enjoy and have fun while doing our work.

Never give up.

Obstacles and challenges are always a part of working. Overcoming them will make you smarter and stronger.

Milestone

1955

1955

Established Italthai Industrial Co., Ltd. (ITI) as the 1st company of Italthai Group.

1958

1958

The pioneer importer of Nipa Lodge fine wine and spirits in Thailand. 

1963

1963

Setup machinery solution group main distributor of VOLVO CE. Doosan and Bobcat. 

1965

1965

Founded Nipa Lodge. 

1967

1967

Established Italthai Gas Service Co., Ltd.

1974

1974

Italthai Gas Service Co., Ltd. was renamed to Italthai Engineering Co., Ltd. (ITE) 

1975

1975

Founded Siam Lodge. 

1978

1978

The grand opening of Italthai House Headquarters.

1985

1985

  • Awarded the prestigious Royal Garuda from His Majesty the King.
  • ITI became the main distributor of Tadano mobile crane.
  • Launch River City. 

1992

1992

Siam Lodge was renamed to Amari Hotels and Resorts. 

1995

1995

Established Italthai Plant at Mahachai, Samut Sakhon. 

2000

2000

  • Launched Italthai Gen Set.
  • Founded Italthai Cellar Co., Ltd.

2003

2003

Founded Baan Krating Resort. 

2005

2005

  • Launched AC Fresh, the inaugural beverage from Italthai.
  • Transform the business units of Italthai.

2006

2006

Setup Italthai Biodiesel Plant. 

2008

2008

  • Established Amari Estates.
  • ITE was awarded ISO9001:2000. 

2010

2010

Founded ONYX Hospitality Group. 

Italthai Cellar Co., Ltd. Was renamed to Italthai Hospitality Co., Ltd. (IHC) 

2011

2011

  • Established the Italthai Group Strategic Planning Office.
  • Setup Italthai-Lao at Lao PDR. 

2012

2012

  • Rebranded Italthai Group.
  • Launched the OZO brand.

2013

2013

  • Included TWG Tea in the Italthai Group portfolio. 
  • Setup Italthai Technical Academy.
  • ITE awarded ISO9001:2008.
  • Founded Italthai Energy Co., Ltd. 

2015

2015

  • Italthai Group’s 60th anniversary. 
  • Established Italthai Innovative Technology Co., Ltd. 

2016

2016

Rebranded River City Bangkok. 

2017

2017

  • ITE awarded ISO9001:2015.
  • ITI awarded ISO9001:2015.
  • ITE founded Italthai Engineering (Myanmar) Co., Ltd.
  • ITI established a joint venture with Tadano. 

2018

2018

ITE awarded ISO45001:2018 

2019

2019

  • Evolutionized Amari and OZO brands.
  • Relaunched Amari Pattaya.
  • Launched OZO Phuket.
  • ITE established ITE (Cmabodia) Co., Ltd. 

2020

2020

Launched OZO Pattaya.

2021

2021

  • Changed from ASL Local Service Co., Ltd. to Top Quality Machine & Parts Co., Ltd.
  • Launched Italthai Innovative Technology Co., Ltd.
  • Launched Italthai Energy Co., Ltd.

2024

2024

  • Changed from Amari Watergate to Amai Bangkok, and celebrate 30th anniversary.
  • River City Bangkok’s 40th anniversary. 

2025

2025

Italthai Thai Group’s 70th anniversary.

1955
NOW

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