Italthai Group

News | 06/12/2024

Italthai Partners with Industry Leaders to Strengthen Business Operations and Expand Nationwide Network for Machinery, Spare Parts, and Services

Italthai, a prominent leader in Thailand's heavy machinery and after-sales service sector, has revealed a strategic partnership with three major industrial players in Nakhon Sawan, Nakhon Si Thammarat, and neighboring regions: TC Brothers Pack Co., Ltd., Sriphayuha Tractor Co., Ltd., and Wangsila Na Nakorn Concrete Limited Partnership. This collaboration is set to broaden Italthai’s distribution network and strengthen its after-sales service capabilities, covering key regions of Thailand. The signing ceremony was held at the Amari Don Muang Airport Bangkok, where Mr. Yuthachai Charanachitta, CEO of Italthai Industrial Co. Ltd., signed the agreement alongside Mr. Naruj Rittem, Managing Director of Sriphayuha Tractor Co., Ltd., Mr. Saknarit Cheevinchatima, Managing Director of TC Brothers Pack Co., Ltd., and Mr. Piya Na Nakorn, Managing Director of Wangsila Na Nakorn Concrete Limited Partnership. The event was attended by key executives from all the companies, marking a significant milestone in their collaborative journey.

Fueling Nationwide Growth Through Strategic Partnerships

 

This strategic collaboration strengthens Italthai’s leadership in the heavy machinery industry by focusing on enhancing customer service in Nakhon Sawan, Nakhon Si Thammarat, and surrounding areas. The partnership aims to provide comprehensive and prompt services, including access to modern heavy machinery, timely and complete after-sales support, and readily available spare parts, ensuring comprehensive and convenient problem-solving through Italthai’s robust partner network. This partnership is just the beginning and will continue to expand the network to meet customer needs in other key regions. It aims to provide widespread access to high-quality heavy machinery and after-sales services across the country, ensuring customer success and fostering long-term growth within the industry.

Mr. Yuthachai Charanachitta, CEO of Italthai Industrial Co., Ltd., stated, “We are honored to join forces with these three distinguished leaders in Nakhon Sawan, Nakhon Si Thammarat, and surrounding areas. This partnership is a crucial step in our mission to expand the availability of Italthai’s advanced heavy machinery and top-quality spare parts to every part of the country. With the expertise of our partners and the support of Italthai’s professional team, along with the availability of spare parts and technical training, we are confident that this collaboration will not only boost operational efficiency and reduce downtime for heavy machinery, but also address the unique needs of each customer for long-term success. We plan to expand our network of partners in the near future to further strengthen our ability to

provide heavy machinery and services across various industries and foster growth in all regions of Thailand.”

Mr.Naruj Rittem, Managing Director of Sriphayuha Tractor Co., Ltd., added, “Customer satisfaction has always been our top priority. This partnership with Italthai allows us to offer high-performance heavy machinery and comprehensive spare parts services that fully address the evolving needs of customers in Nakhon Sawan and surrounding areas. It is a strong network, ready to grow together sustainably in the region.”

Mr.Saknarit Cheevinchatima, Managing Director of TC Brothers Pack Co., Ltd., commented on the significance of this collaboration, saying, “Our partnership with Italthai addresses a wide range of needs in a comprehensive manner, particularly with high-quality heavy machinery and specialized attachments, such as equipment for electric pole drilling and tree pruning. This collaboration is designed to support our customers’ businesses and drive their success.”

Mr. Piya Na Nakorn, Managing Director of Wangsila Na Nakorn Concrete Limited Partnership, elaborated, “This collaboration enables us to expand our customer base in Southern Thailand, where there is a strong demand for heavy machinery in the concrete and quarry industries, particularly high-performance wheel loaders. Importantly, we also offer a full range of services, including top-quality after-sales support, all backed by Italthai’s professional training team.”

Expanding Excellence Across Thailand

This strategic partnership is designed to maximize benefits for customers across Thailand by providing comprehensive support, including advanced machinery, prompt and efficient after-sales services, and readily available spare parts—all aimed at minimizing operational downtime. Backed by a robust partner network extending its reach to every part of the country, the collaboration ensures seamless convenience and extraordinary service quality.

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