Under the campaign, Shama continues to offer spacious, well-equipped serviced apartments across prime locations in Thailand, Hong Kong, China, and Malaysia. With over 2,500 units across 20 properties, the brand focuses on providing a “second home” for its guests, aiming to surpass pre-pandemic revenue levels by 52% this year.
The Shama brand includes three categories: Shama Luxe, Shama, and Shama Hub, catering to different needs from luxury to midscale accommodations. Notable new properties include Shama Hub Metro South in Hong Kong and Shama Hub Qiantang in Hangzhou, China.
As part of the “Live Your Blended Life” campaign, ONYX has introduced the Shama Social Club, a community-focused lifestyle program featuring curated activities to connect guests with local culture and foster a sense of belonging. Key events include wellness experiences, personal workshops, and local food tours, ensuring guests feel integrated and at home from their first day.
Yuthachai Charanachitta, CEO of ONYX Hospitality Group, highlighted Shama’s robust growth, particularly in Thailand, Hong Kong and Malaysia, positioning the brand for further expansion into Southeast Asia in the coming years.
For more information, visit www.onyx-hospitality.com