About Us
Each business within the Italthai Group is unique, showcasing a wide range of diversity.
This advantage has been propelling Italthai Group’s businesses forward with unwavering success for the past 70 years. Regardless of the circumstances, there will always be at least one thriving business.
At Italthai Group, our unwavering commitment is to foster the growth of our organization and employees in tandem with our business expansion. This approach enables us to generate a diverse array of ideas and viewpoints, which in turn allows us to develop products, services, and experiences that are attuned to the ever-evolving world we live in. Our ultimate goal is to uncover new opportunities that bring prosperity to all those involved, empowering them to thrive and prosper alongside us.
ITALTHAI GROUP EXECUTIVES
Nijaporn Charanachitta Chairwoman
Yuthachai Charanachitta Group Chief Executive Officer & Board Director
Valaithip Piriyawarasakul Senior Vice President - Group Operations & Board Director
Chitraphan Charanachitta Board Director
Nipawan Srisinsuphaya Managing Director
Vision
Growing mutual prosperity through innovative excellence.
Mission
We grow our people to become our driving force.
Core Values
At Italthai Group, one of our core missions is the development of human resources with multiple skills and a progressive perspective that goes hand-in-hand with building a robust corporate culture.
Everyone at Italthai Group dares to deviate from conventional methods in working toward learning new things and enjoying new challenges. These strong core values will allow the Italthai brand to achieve the company’s goals resolutely and magnificently.
Establishing a solid and resilient corporate culture is of utmost importance to the Italthai Group. Our core values serve as the foundation for this culture, guiding our actions and decisions in every aspect of our business.
Listen. Speak. Share.
Collaborative working enables us to go further and faster. The key is to communicate proactively.
Learn and grow.
Learn from everything around you both successes and mistakes. Grow from on-the-job and beyond-the-job experiences.
Create an impact.
Be empowered to think and act differently to impact change.
Do what is right.
Choose what is best for the company and the people we work with.
Bring fun to work.
Put our heart into everything we do. Create a good working environment we can enjoy and have fun while doing our work.
Never give up.
Obstacles and challenges are always a part of working. Overcoming them will make you smarter and stronger.
Milestone
1955
1955
Established Italthai Industrial Co., Ltd. (ITI) as the 1st company of Italthai Group.
1958
1958
The pioneer importer of Nipa Lodge fine wine and spirits in Thailand.
1963
1963
Setup machinery solution group main distributor of VOLVO CE. Doosan and Bobcat.
1965
1965
Founded Nipa Lodge.
1967
1967
Established Italthai Gas Service Co., Ltd.
1974
1974
Italthai Gas Service Co., Ltd. was renamed to Italthai Engineering Co., Ltd. (ITE)
1975
1975
Founded Siam Lodge.
1978
1978
The grand opening of Italthai House Headquarters.
1985
1985
- Awarded the prestigious Royal Garuda from His Majesty the King.
- ITI became the main distributor of Tadano mobile crane.
- Launch River City.
1992
1992
Siam Lodge was renamed to Amari Hotels and Resorts.
1995
1995
Established Italthai Plant at Mahachai, Samut Sakhon.
2000
2000
- Launched Italthai Gen Set.
- Founded Italthai Cellar Co., Ltd.
2003
2003
Founded Baan Krating Resort.
2005
2005
- Launched AC Fresh, the inaugural beverage from Italthai.
- Transform the business units of Italthai.
2006
2006
Setup Italthai Biodiesel Plant.
2008
2008
- Established Amari Estates.
- ITE was awarded ISO9001:2000.
2010
2010
Founded ONYX Hospitality Group.
Italthai Cellar Co., Ltd. Was renamed to Italthai Hospitality Co., Ltd. (IHC)
2011
2011
- Established the Italthai Group Strategic Planning Office.
- Setup Italthai-Lao at Lao PDR.
2012
2012
- Rebranded Italthai Group.
- Launched the OZO brand.
2013
2013
- Included TWG Tea in the Italthai Group portfolio.
- Setup Italthai Technical Academy.
- ITE awarded ISO9001:2008.
- Founded Italthai Energy Co., Ltd.
2015
2015
- Italthai Group’s 60th anniversary.
- Established Italthai Innovative Technology Co., Ltd.
2016
2016
Rebranded River City Bangkok.
2017
2017
- ITE awarded ISO9001:2015.
- ITI awarded ISO9001:2015.
- ITE founded Italthai Engineering (Myanmar) Co., Ltd.
- ITI established a joint venture with Tadano.
2018
2018
ITE awarded ISO45001:2018
2019
2019
- Evolutionized Amari and OZO brands.
- Relaunched Amari Pattaya.
- Launched OZO Phuket.
- ITE established ITE (Cmabodia) Co., Ltd.
2020
2020
Launched OZO Pattaya.
2021
2021
- Changed from ASL Local Service Co., Ltd. to Top Quality Machine & Part Co., Ltd.
- Launched Italthai Innovative Technology Co., Ltd.
- Launched Italthai Energy Co., Ltd.
2024
2024
- Changed from Amari Watergate to Amari Bangkok, and celebrate 30th anniversary.
- River City Bangkok’s 40th anniversary.
2025
2025
The 70th anniversary.
